Helping organizations get their tools, processes, and people working in sync.

Systems and process, technology and AI, finance, people and HR, and strategy, from someone who has run all of it from the inside.

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The work

Systems and process

  • Build a tracker or database for a program, a grant portfolio, or a process that lives in someone's head
  • Connect the tools you already have so the donor database, the program data, and the accounting system agree
  • Automate the work that repeats, with tools like Airtable and Zapier
  • Document how things actually get done, so they don't leave when a person does
Grant portfolio Grants FINAL v3 (copy).xlsx
FunderAwardReport dueStatus
Community foundation$50,000Mar 15On track
Federal (USDA)$180,000Jan 31Report due
Family foundation$25,000Jun 30On track
Corporate giving$15,000NoneClosed

One place, one format, a status anyone can read.

ABCD 1who$$due??notes 2Comm Fdn500003/15ASK FINANCE 3USDA grant180,000.00Jan 31stsee email 4usda#REF!dup? delete?? 5Family fdn.$25kjuneDONE (I think) 6Corp15000n/a
Sheet1Sheet1 (2)OLD do not use
Example

Technology and AI

  • Choose, set up, or revive the software nobody uses
  • Train staff on new tools and on AI, so they're still in use six months later
  • Write AI ground rules: policies, data privacy, and what's in bounds
  • Build AI into the workflows where it actually saves time
  • Untangle the tech stack, licenses, and accounts a small team keeps losing track of
Staff assistant
Can you summarize our donor list and each person's giving history?donors_2026.csv
Ground rule 1: keep people's data out. Take out names and contact details first, or run this in the reporting tool.
OK. Here are monthly totals, no names.
Giving rose in spring and dipped in July. Want a draft paragraph for the board report? A person reads it before it goes out.
1 Keep people's data out2 A person reads it first3 Use the approved tools
Example

Finance

  • Create budgets, forecasts, and what-if scenarios an executive director actually uses
  • Track restricted and federal grants: what's spent, what's left, what's billable
  • Design board and finance committee reports, ideally ones that update themselves
  • Review the monthly financials before they go to the board
  • Prepare for the audit and the 990; manage a move to an outside accounting firm and work alongside it
What if the federal reimbursement is late?
$215klowest cash, SepStays above the reserve floor

Month-end cash, fiscal year July to June. Dashed line: the reserve floor, two months of expenses.

Example

People and HR

  • Set up hiring, onboarding, and offboarding that run the same way every time
  • Draft the handbooks and policies a growing organization needs before it needs them
  • Sort out who does what as a team grows: an org chart and job descriptions that match the real work
  • Set up payroll, benefits, and PTO so they run without anyone thinking about them
  • Plan staffing when the budget changes
  • Bring an outside set of eyes when a team isn't working
New hire, week one3 of 5
Example

Strategy

  • Turn the operational pieces of a strategic plan into work that gets done
  • Serve as a thought partner for the executive director on what's realistic
  • Map what a new program or funding source will really take to run, before committing to it
  • Organize board materials, committees, and governance documents
  • Guide an organization through a leadership transition or a change in funding
Plan goal: steadier revenue
Clean up the donor database
Launch monthly giving
Board giving policy
Grant calendar, all year
Example

When to reach out

Day one

Starting something new?

A program, a first federal grant, a new line of business. Easier to set it up right now than to untangle it in year two.

Year four

Outgrown the duct tape?

The spreadsheet somebody built four years ago, under pressure, that everything now depends on.

Any time

In the middle of a change?

A new plan, a new leader, a key person leaving, money shifting under you.

Matt Holbrook

Principal · Matt Holbrook

Matt has spent eleven years running the back office of two Atlanta nonprofits: Georgia Innocence Project, and now Global Growers Network, where he is Director of Operations.

Finance, HR, and technology all ran through his desk, and it was his job if it broke. Synced Operations takes on clients starting in early 2027.

He has spoken at SXSW, NTEN, ZapConnect, and Relativity Fest, and is board treasurer at Georgia Innocence Project.

Let's sync up.

Start with a conversation about what could work better.

Matt Holbrook · [email protected]

Book a call →